Is Amazon FBA Still Worth It in 2026?

What the Data and My Journey Say

Amazon FBA isn’t dead — but the old way of doing it definitely is.

If you’ve tried to launch a brand in the past few years, you already know the truth: the marketplace is louder, more competitive, and way less forgiving of mistakes. Between rising PPC costs, flaky suppliers, and strategy overload, it’s easy to wonder if FBA is still a real opportunity.

But here’s what no one’s telling you: your FBA brand is digital real estate.

It’s an asset — something you can build, grow, sell, or rent. And that shift in mindset is exactly what helped me keep going after a failed launch and a burned-out experience in a previous program.

Why Most FBA Sellers Fail

It’s not the platform that fails. It’s the blueprint they follow.

I’ve worked with dozens of brands and emerging sellers through 1lb Digital, and the pattern is the same:

• They pick the wrong product using hype, not data

• They outsource sourcing with no quality control

• They launch blind without validation or marketing support

• They have no idea how to promote their brand once it's live

I’ve been through it too. After investing thousands in a coaching program that overpromised and underdelivered, I was ready to walk away from the entire model.

But something changed when I found a program that reframed FBA as an investment, not a hustle.

The FBA Start-Up: What Finally Worked for Me

What pulled me in wasn’t the course itself — it was the positioning. The idea that my Amazon brand was an asset worth building, not something to “try.”

Here’s what stood out:

✅ Product validation tools (no guessing or trend-chasing)
✅ Real coaching, not pre-recorded fluff
✅ Sourcing strategies that help you control quality and margin
✅ Launch systems that focus on brand-building, not just listing hacks
✅ A community and mentor team that actually answers when you ask for help

The investment was a fraction of what I paid for my last program, and the value? Way better.

I finally had a roadmap — and more importantly, I had momentum again.

So… Is FBA Still Worth It?

Yes — if you treat it like an investment, not a shortcut.

If you’ve already started building a brand, or if you’re sitting on a seller account wondering what’s next, I’d say: don’t throw it away. There’s still time to make it work — if you have the right plan.

💡 Want to See the Program I Chose?

👉 Here’s the discovery call link — it’s just a form to request a chat, not a sales page.

If you want to see the course content or hear what I’ve experienced inside, email me.